The aim is to combine the three basic pillars of the municipality’s economy to multiply the opportunities for connection: tourism, agriculture, and industry. With the variation of attractions is not only intended to increase the number of visitors but also to diversify their profile, attracting visitors of short, medium, and long-stay, each one finding different reasons to reach the municipality of Oliva. Sun and beach tourism is currently the main reason, but Oliva can offer much more. It is intended that, on the one hand, there will be a new economic impulse and on the other hand, the young people trained in the region will be given the opportunity to stay there, thus consolidating the socio-economic fabric.
An urban tale professional#
It is not only a question of achieving a greater influx of people, but offering the current inhabitants of Oliva an opportunity to connect with visitors, which will result in more diversity of economic and professional opportunities, trying to put an end to the drain of young talent that the municipality is currently suffering. The more people come, the more people there are.” That is the leitmotiv. “The more people come, the more people will be attracted. Therefore, it is fundamental to understand and put oneself in the place of each of the two Olivas, the one that stays and the one that goes. Unlike industrial or agricultural activity, coastal tourism concentrates its economic potential in just under three months a year. However, this activity ceased, and Oliva now focuses its efforts on attracting tourism, hoping that this will be its next ‘monoculture’ and that currently supports most of the economic production.
Traditionally, focusing its efforts on the cultivation of orange and during the last century, specialized in the ceramics industry. Oliva has always understood its economic situation as a commitment to monoculture. Instead of proposing rigid planning and uses, it bets on creating an infrastructure on which connections can be made. The project proposes to create proximities between the people who come and the people who stay. More people are coming, fewer people stay. The half that stays sees how people come and go, but no connections are created, life between them remains the same. It spends time enjoying its coastline and beaches, but does not normally enter its urban centre. The half that goes away spends little time in Oliva, and each time it steps less. The city of Oliva is divided into two halves. The fairytale approach for urban regeneration
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